Paulo Dziobczenski
Graphic designers’ work and skillset
What companies talk about in their job advertisements
100472
Paulo Dziocczenski's doctoral thesis investigates the work and skillset of graphic
designers as described by companies in their job advertisements. The
literature on design suggests that the role of designers is changing and
they are now making a more strategic contribution to organisations. In
the case of graphic design, the literature describes the work and
skillset of graphic designers as being traditionally connected to
delivering visual outcomes, such as designing posters, and being
knowledgeable about typography and visual composition. In addition to
that, and parallel to the expansion of the role of designers in general,
graphic designers also work and have skills in areas such as business,
research and technology (e.g. coding). The broad work and skillset of
graphic designers pose challenges to both educators and practitioners in
being able to keep themselves up to date on graphic designers' work.
The
studies of this doctoral thesis unveil the work and skillset of graphic
designers mentioned in job advertisements from the UK, Finland and
Brazil. This doctoral thesis investigates the job market for graphic
designers in these different countries and assesses the variations
between geographical contexts and their distinct design cultures,
economic and educational infrastructures, while also drawing attention
to their similarities.
Read the thesis here